A well-thought-out analysis for any merger that is in the pipeline could be vital to the successful completion of an acquisition. Custom B2B research is essential to provide accurate and impartial market insight that can assist in identifying key gaps in due diligence.

Mergers could transform the financial position of a business, its operational structure and strategic direction. They also provide opportunities to increase efficiency, synergies and cost savings. However, companies pursuing M&A deals must be ready to face the many challenges that may arise from mergers, such as the risk of integration as well as conflicting corporate cultural norms.

The most important part of planning for M&As is to perform an accretion/dilution study. This is a method of formulating pro forma net income in order to determine pro forma earnings per share. A rise in EPS can be considered to be accretive while a decline is considered dilutive. A lot of times, Wall Street will frown on any deal that is dilutive because it’s thought of as a risk to the overall risk of the acquisition.

Another important factor to consider is whether there is evidence of coordinated market effects or if the merger proposed would lead to coordinated interaction. Coordination may occur by coordinating pricing, allocating customers or the coordination of capacity. Generally speaking, for coordinated interaction to occur, there must be clear information about the customers served by which competitors and the reasons why prices and capacity are changing. It can be difficult to find enough evidence of coordination in the market at hand, but an analysis for the possibility of a merger can determine whether the proposed deal will create coordinated interactions.


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